Sebamed`s claims unlikely to have long-term impact on HUL soaps: Report
(WorldNews India)

New Delhi: German personal care company Sebamed`s recent claims over Hindustan Unilever Ltd`s (HUL) soap brands lacking optimal pH level is unlikely to have long-term impact on the latter`s soaps portfolio as high-entry barriers in distribution and sustained advertising over a long term is key to building the soaps portfolio in India, brokerage firm Edelweiss said. Hindustan Unilever with its soap brands Lifebuoy, Lux, Dove, Pears etc dominates body soaps market in India with a 40% market share. “We do not see any significant long-term impact of Sebamed`s recent aggression on HUL`s...